Pinterest is digital bookmarking website that allows users to create and manage theme-based image collections, and discover collections created by friends and other users. It is like a Virtual Pinboard. I have reviewed this website and analyzed it by using and testing on my own personal account. Let me brief you through what I have understood-and this site can be leveraged for brands.
Pinterest is essentially a virtual cork board where you post images from all over the web. The images are “pinned” and organized into collections called “boards” which you name based on themes, topics, or just about anything you want.
For instance, I’ve created a a board for my favorite iPhone & iPad apps linking to the apps in the iTunes App store. Also, as someone who likes to frequently cook (and eat) I created a board for dishes I want to cook and inspirational ways to present food. Each pin links to the original web site where it was originally published so I can possibly backtrack and find out how to make that great recipe I found or others who follow me on Pinterest can discover some new iPhone apps I’ve pinned.
Pinterest users can also do much of the standard stuff such as “like”, “repin” or comment on any image they find. Additionally, one of the ways Pinterest is different than other social networks in the way that users can follow individual boards that interest them instead of being forced to follow a user and everything they share. That allows folks who prefer to follow interests instead of a particular person an opportunity to do s
Note: For creating Pinterest account and using it you should first get an Invite from your friends or a person who are already using it so that he/she can invite you.
What I understood –
- A pin is an image added to your Pinterest account & this image can be added from any website or upload it from your desktop.
- The best part is each pin added using the “Pin It” button links back to the site it came from.
- Board is a set of pins. Board can be created on any topics, such as you Like s and Interest..
- Pinterest allows you to organize and share all the beautiful things you find on the web on one click “PIN IT” and that will be saved on the category you have created on your Pinterest account.
- For example if you are surfing through any restaurant website and you found the tables, chairs and ambience great, you can “PIN IT” and save it to the category if it is created if not; you can create a category called Restaurant and save that images on specific category.
- You can browse Pinboard created by other people to discover new things and get inspiration from people who share your interests
- For example we can go through Pinboard created by other people and follow their whole profile or the specific category they have created.
- Now what is “PIN IT”:- Pin IT is a button which is installed on the browser? What I understand “Pin It” works like a Print screen button. When you “PIN IT” specific image is been Pinned in the Pinboard of the Pinterest account you have created and save it on the category which you have created.
Repin is another feature which you can use, when you are browsing others Pinboard you can Repin if you like any of the image you like and that you want it on your board. The user who first pinned the image will also get credit. Repins maintain the source-link of the image no matter how many times it’s repined
Why brands should use Pinterest?
- Pinterest includes the option for users to label each pin with its cost. This makes search within Pinterest more effective.
- Pinterest is also effective for brands who want to use content marketing to amplify search. Interest is not where content is created, but rather where it is curated and categorized. Since all pins are links, they show up in Google search results.
Pinterest Visitors Stats –
Unique visitors increased from 418,000 in May to 3.24 million in October,( (Compete.com, December 2011). meaning traffic increased for this site sevenfold in five months alone
Approximately 77% of visitors are in the United States.
Pinterest is used primarily by women (54-70% of user base, as estimated by comScore).